HubID, the self-sovereign digital identity system at the core of Hub Culture and the Ven currency, is the first consumer application to deploy the Windhover Principles and new frameworks for digital identity, trust and open data. The core technology has been in development with the Open Mustard Seed framework and quietly began use in July 2014 following a development announcement with ID3 in January 2014 at the World Economic Forum in Davos.

The HubID system features a series of data tabs that fill a "personal data store" ulitmately owned by the individual, featuring a secure vault and unique terms and conditions, with rights and responsibilities unavailable elsewhere in the world of social networks. Together, the data tabs form a HubID badge, which can be used to authenticate users of the Ven currency for certain types of transactions, and ultimately create "Aura" - a combined view of the "Persona" of the individual, which is ultimately owned and controlled by the individual, not Hub Culture, advertisers or other third parties.

It draws upon The Windhover Principles for Digital Identity, Trust and Data, developed as part of the Windhover Transition, a series of retreats which Hub Culture participated in during the summers of 2013 and 2014. The Windover Transition, set against the backdrop of Bretton Woods, featured "a dozen writers, hackers, researchers, technologists, entrepreneurs and Internet activists, who met for a retreat in August 2013 at Windhover Farm in New Hampshire." - ID3.

The goal: to articulate a shared vision for a next generation social Internet that is trusted and responsive to human and ecological needs. Three days of discussion yielded a statement, The Windhover Transition, which is intended as a discussion draft to provoke ongoing public dialogue. Future drafts will surely evolve as the themes discussed come into greater focus in coming months and years."

The Windover Principles, which HubID reference as the first deployed consumer application, include:

1. Self-Sovereignty of Digital Identity and Personal Data:

Individuals and groups should have control of their digital personal identities and personal data.

Today we communicate, share and transact digitally over the Internet. Individuals who make use of the Internet for these purposes should have control over their digital identities, ensuring individual autonomy, trust in their communications and counter parties, as well as in the integrity of the data they share and transact with.

Individuals, not social networks, governments, or corporations, should control their identity credentials and personal data. Control of one s identity and personal data means that people should have unfettered access to their personal data, the ability to verify attributes of their personal identity profiles, and the ability to prevent unauthorized public and private access.

We support the collaborative open source development of systems that embody these principles and recognize the need to address the requirements of legacy regulatory mechanisms, including by evolving innovative digital technologies to improve privacy, governance and enforcement.

2. Proportionate Enforcement and Risk-Based Regulation:

Enhancing / improving personal privacy while promoting effective governance and accommodating legitimate auditing and enforcement needs.

We encourage innovation in identity, trust, security, and data technologies and policies to provide effective methods to address governance and enforcement concerns. Governance includes the concepts of transparency and accountability necessary to protect digital transactions from abuse. We believe these technologies can address public policy interests by enabling appropriate access and verification of identity data. Entities and individuals, acting on the basis of verifiable approvals, including due process and appropriate warrants, should be able to access such data through specific and auditable means. New and evolving digital technologies make it possible to protect an individual s privacy while providing authorized government access to customer identification, due diligence and transaction monitoring information for legally authorized needs.

3. Ensuring Innovation in Trust and Privacy:

An effective, autonomous identity system reiteratively furthers trust, security, governance, accountability and privacy.

Protecting privacy and fostering trust and governance are foundational Windhover Principles that support a fully functional identity system designed to collect and analyze data in a network in which identities are continuously and independently authenticated. These core principles are intended to foster development of more trustworthy, effective and resilient products and services to minimize the risks and costs of fraud, money laundering, terrorist financing and other criminal activity.

4. Open Source Collaboration and Continuous Innovation:

An inclusive, open source methodology to build systems that embody these principles.

Supporters of the Windhover Principles agree to cooperate to build systems that deliver these requirements and to participate in Living Labs to develop strong and innovative technical product solutions that interoperate to meet these challenges.

Hub Culture members are encouraged to begin building their HubID Persona, and subsequent aura, by accessing thier unique profile at www.hubculture.com/hubid. Work is underway to expand the Personal Data Stores that store this data, and Hub Culture is in the meantime hosting the data and footing the data storage costs associated with the stores.